Welcome, thirsty listener. Join us as we investigate what it takes to start and run a real drinks business.
There are a lot of podcasts out there about the drinks industry, but very few of them talk about how to make money. At Business of Drinks, we’re all about the numbers and winning strategies. We’re obsessed with the question of who succeeds ― and who doesn’t.
This season, we’re going to follow a canned cocktail line called Hamlet Hound, from launch to growth. Along the way, we’ll interview key experts and ask them how a startup can go from idea to national distribution.
But back to the money. We’ve found that people (and brands) don't like to talk about how they become profitable, so we’re pulling the band-aid off and delving into actual dollars and cents.
You’ll get the real scoop on what works, and what doesn’t. We’ll also be looking at funding models, from venture capital and drinks incubators to bootstrapping your way to success.
Want to know how to build a successful alcohol brand? Tune in as we investigate!
Episode 1 airs March 22, wherever you get your podcasts.
About Erica Duecy, host:
Erica Duecy is one of the drinks industry’s most accomplished digital and content strategists. As a consultant, she has built publishing and marketing programs for Drizly, Union, and other hospitality and drinks tech companies. Previously, she was Chief Content Officer for the wine-discovery platform Pix, and Editor in Chief for the wine/spirits publications VinePair and SevenFifty Daily. She also has led digital editorial teams at Architectural Digest and Saveur magazines. Her content, podcast, and video programs have won more than 40 digital and editorial awards. She is a WSET Advanced-certified wine and spirits communicator, and author of the cocktail book Storied Sips (Random House), about the real-life stories behind the world’s most famous cocktails.
To learn more about Erica Duecy:
About Felicity Carter, host:
Felicity Carter is a well-known journalist and editor based in Europe. She is the Editorial Director of ARENI Global in London, International Editor of Star Wine List in Sweden, and also works as a contributing editor to The New Wine Review. Formerly, she was founding Executive Editor for The Drop at Pix.Wine, and Editor-in-Chief of Meininger’s Wine Business International, a trade magazine she built into a global must-read, with subscribers in 38 countries. She has consulted to the Dutch government and to Liv-ex, and been the keynote speaker at the wine industry’s biggest conferences and events, from New York and Sydney to Hong Kong. As a writer she has contributed to the Guardian USA, Delicious magazine, and the Sydney Morning Herald, among many other publications. Felicity is also an international wine judge, who has judged in France, Portugal, Germany, Luxembourg and Georgia.
To learn more about Felicity Carter: